Search engine optimisation helps customers to find your services and products. Search engines have now replaced phone books. When a customer looks for a product or service, they usually go to their preferred search engines and write the search terms to get their search results. The SEO will then inform the search engine where you are and what your site is all about. Without it, the engine has no way of indexing your website and its content.
Leads will be converted into customers. Part of the SEO is optimised web design that incorporates specialised methods of navigation, functionality and design. This side of optimisation delivers and enhanced user experience for visitors and when it is done right, it is going to guide the visitor through the lead or purchase process.
SEO is part of online marketing and it generates natural leads or traffic which is free. Most users are going to choose natural link over paid one. When a web page is listed on the first page of a search result, it increases the number of visitors that are going to click on that website. It is almost impossible for a web page to be ranked top without it being optimised.
You are going to be getting targeted leads. In SEO, strategic terms and keywords are targeted. This then lets the search engine know the topics and information on what a website contains. It is also going to know the phrases or keywords that are applicable to the sire and then using their secret formula, they are going to determine the placing the website will have in their search results. A site that has got a good optimisation is going to pick up traffic for more obscure search strings.
SEO is cost effective. There are generally four types of websites. A web site that has no optimisation that does not use paid search advertising. A site without a SEO that generates traffic with paid advertisements. A website with SEO that generates natural leads and one with SEO that generates leads and uses paid advertisements. When you will be doing a comparison of the number and quality of visitor on the four types of websites that are listed above, the benefit of SEO then becomes obvious. More so sites that do not have optimisation that generate their traffic with engine paid advertisements.
A fine tuned website page that uses proper optimisation is going to bring in a lot of traffic than one that has paid advertisements over the same duration of time. There will be a cost for proper optimisation but the cost of the page is far less than what the cost of paid advertisement is over a period of time.